University of Derby set to revolutionise student recruitment

The University of Derby in the UK is a long-standing user of Tribal’s CRM solution, Tribal Dynamics. Most recently, the ‘Gold’ rated University - as awarded by the Teaching Excellence and Student Outcomes Framework – had a need to better manage the many open day events they hold to support their recruitment process.

Being in the top 30 UK Universities (Guardian University Guide 2020), the University itself continues to gain a lot of interest. They host many open day events which attract high volumes of potential students. To help manage and professionalise their recruitment events and improve the students’ first impressions of them, staff at the University of Derby chose Tribal Dynamics for its mobile and cloud accessibility and its seamless integration with their CRM solution, meaning they had all their prospective student and recruitment data in one place.

Now, the team looks forward to less stressful event management, targeted marketing, much improved joining instructions, attendance tracking and feedback analysis. For each event, they are also now able to access a full financial analysis of costs, viability and other definable metrics, proving the effectiveness of their efforts.

Jane Fletcher, Business Development Manager for Tribal Dynamics, said “It’s vital that universities get their recruitment events spot on. It’s often the first time a prospective student will have any ‘real’ contact with a university, so imagine if that experience was poor. They would be unlikely to enrol and it’s a prospective student lost -and with it - potential revenue lost. We’re excited to be supporting the University of Derby in their efforts to improve their recruitment customer experience.”

Fletcher concludes, “This event management solution is any recruitment officer’s best friend. The team at the University of Derby will now be able to run better events, promote them more effectively, manage their delegates online, and of course, report on all of this. They really are optimising the student’s experience with them right from the off, whilst maximising on their recruitment targets.”