Key to a fulfilling student experience is the ability to strike a balance between study and life outside of university. Given the stereotype of students as social butterflies, the latter is rarely considered a roadblock but it should be considered by your institution to help nuture your student's wellbeing. 

Since 2019, influencer marketing has skyrocketed and become an integral part of many people's decision-making process when making a purchase. Whether it's a new clothing line from your favourite brand, a holiday destination or a cultural/political movement that you want to support, there is an influencer out there to help guide you into making a purchase that feels right for you.

Research from UNIQUEST has revealed the volume of student enquiries to UK universities that go unanswered, and the manner in which others are followed up. It’s perhaps unsurprising when we consider that in 2015, just 3% of institutions utilised a CRM to support the full student lifecycle from initial enquiry, and many universities are yet to make the most of their solutions. The key findings that Uniquest uncovered demonstrate the gaps in student expectation versus experience and shows that international students are typically enjoying a better experience than domestic students.

In a post-pandemic world, student expectations for the higher education experience have evolved. Institutions now recognise that student recruitment strategies require fine-tuning and realignment to stay relevant and effective, particularly as their provisions have also transformed.

In this two-part blog series, we look at what it takes to attract university students to your institution. Here, we explore five ways in which to optimise your student recruitment to attract domestic students. If you want to explore five ways to attract international students, check out our next blog here.

The most impactful international student recruitment strategies will ensure your institution engages prospective students with the right message at the right time. Good student recruitment strategies identify and react to changing trends, but they also naturally rely on strong foundations such as internal processes and administrative systems. Inefficient processes often lead to inefficient campaigns, so the challenge lies in both refining background processes before turning your attention to relevant campaigns and impactful messages.

In this two-part blog series, we look at what it takes to attract university students to your institution. Here we explore five ways in which to optimise your student recruitment to attract international students. If you want to explore five ways to attract domestic students, check out our next blog here.

Key ways to differentiate your student recruitment and marketing campaigns to attract international students to the Asia Pacific region.

Recruiting international students was challenging prior to the global pandemic, but since the outbreak of Covid-19, marketing teams in APAC’s higher education institutions must be even smarter in the way they develop campaigns for prospective students. With a global focus on attracting international students, listening to the student voice, and reflecting it in finely tuned, hyper-relevant marketing and recruitment programs, has never been more important.

In this blog, we summarise the key takeaways from the recently published, must-read International Student Barometer whitepaper for marketing and recruitment departments targeting international students. This blog takes a deep dive into international student groups and what elements they care about most.

What does the best student engagement app look like from a technology point of view? Hint: Central to the solution is an integrated private social network. 

If you’re looking to join the top 6% of institutions in providing the most sought-after kind of student experience, you might be interested to read that it’s not just about choosing the best student app.

The education sector is facing unprecedented challenges as institutions globally have had to adapt to functioning and move much of their delivery online. Technology plays a massive role in supporting the education sector as a whole, not only in teaching, learning and evolving curriculums, but also, how students communicate with their peers, teaching staff and their education provider.  

North East Surrey College of Technology (NESCOT), in Epsom UK, are a Tertiary education provider offering Higher Education, as well as Vocational studies and Apprenticeships.  Their mission is to be the college of choice for their students, employers, local community and staff. A mission that they are living every day.  

Tribal recently met with staff and students at the college recently to see how they are using app technology to forge new relationships and break down communication barriers in a time of huge change for their students.