Introduction 

Lead generation in higher education is the process of earning the interest of prospective students with measurable results. There are many tips, tricks, and best practices to improve the way your institution attracts and converts leads. However, a clever student recruitment strategy can support lead generation via various marketing channels, including events, social media promotion, website blogs, or paid advertising. 

NESCOT, a vocational and higher education college in Epsom UK, is a tech-first college. They have truly embraced the need to communicate with their students on a familiar, interactive and instant channel. We found out first-hand how the college uses its NESCOMMS app (a branded version of Tribal's Student Engage app), when we spent the day with them.