In a post-pandemic world, student expectations for the higher education experience have evolved. Institutions now recognise that student recruitment strategies require fine-tuning and realignment to stay relevant and effective, particularly as their provisions have also transformed.

In this two-part blog series, we look at what it takes to attract university students to your institution. Here, we explore five ways in which to optimise your student recruitment to attract domestic students. If you want to explore five ways to attract international students, check out our next blog here.

The most impactful international student recruitment strategies will ensure your institution engages prospective students with the right message at the right time. Good student recruitment strategies identify and react to changing trends, but they also naturally rely on strong foundations such as internal processes and administrative systems. Inefficient processes often lead to inefficient campaigns, so the challenge lies in both refining background processes before turning your attention to relevant campaigns and impactful messages.

In this two-part blog series, we look at what it takes to attract university students to your institution. Here we explore five ways in which to optimise your student recruitment to attract international students. If you want to explore five ways to attract domestic students, check out our next blog here.

Key ways to differentiate your student recruitment and marketing campaigns to attract international students to the Asia Pacific region.

Recruiting international students was challenging prior to the global pandemic, but since the outbreak of Covid-19, marketing teams in APAC’s higher education institutions must be even smarter in the way they develop campaigns for prospective students. With a global focus on attracting international students, listening to the student voice, and reflecting it in finely tuned, hyper-relevant marketing and recruitment programs, has never been more important.

In this blog, we summarise the key takeaways from the recently published, must-read International Student Barometer whitepaper for marketing and recruitment departments targeting international students. This blog takes a deep dive into international student groups and what elements they care about most.

It is now obvious that for most students, the rest of the academic year will need to be studied at home. To help them prepare for their exams, it is important that your institution knows how to engage with students to keep their motivation levels up.

Suddenly having to adapt your communication skills to work remotely is difficult and can become tiring trying to think of new ways to engage your students. We have put together a list of tips to re-engage your pupils this term, even whilst in a global pandemic.

What does the best student engagement app look like from a technology point of view? Hint: Central to the solution is an integrated private social network. 

If you’re looking to join the top 6% of institutions in providing the most sought-after kind of student experience, you might be interested to read that it’s not just about choosing the best student app.

The education sector is facing unprecedented challenges as institutions globally have had to adapt to functioning and move much of their delivery online. Technology plays a massive role in supporting the education sector as a whole, not only in teaching, learning and evolving curriculums, but also, how students communicate with their peers, teaching staff and their education provider.  

North East Surrey College of Technology (NESCOT), in Epsom UK, are a Tertiary education provider offering Higher Education, as well as Vocational studies and Apprenticeships.  Their mission is to be the college of choice for their students, employers, local community and staff. A mission that they are living every day.  

Tribal recently met with staff and students at the college recently to see how they are using app technology to forge new relationships and break down communication barriers in a time of huge change for their students. 

NESCOT, a vocational and higher education college in Epsom UK, is a tech-first college. They have truly embraced the need to communicate with their students on a familiar, interactive and instant channel. We found out first-hand how the college uses its NESCOMMS app (a branded version of Tribal's Student Engage app), when we spent the day with them.

The Tribal UK team recently visited NESCOT College, an education provider offering degree level, vocational education and apprenticeships based in Epsom, UK. They have been using a mobile app (NESCOMMS, a NESCOT branded version of Tribal's Student Engage App), to manage three-quarters of all college communication. Here's how their communication strategy has changed.