Research from UNIQUEST has revealed the volume of student enquiries to UK universities that go unanswered, and the manner in which others are followed up. It’s perhaps unsurprising when we consider that in 2015, just 3% of institutions utilised a CRM to support the full student lifecycle from initial enquiry, and many universities are yet to make the most of their solutions. The key findings that Uniquest uncovered demonstrate the gaps in student expectation versus experience and shows that international students are typically enjoying a better experience than domestic students.

Key ways to differentiate your student recruitment and marketing campaigns to attract international students to the Asia Pacific region.

Recruiting international students was challenging prior to the global pandemic, but since the outbreak of Covid-19, marketing teams in APAC’s higher education institutions must be even smarter in the way they develop campaigns for prospective students. With a global focus on attracting international students, listening to the student voice, and reflecting it in finely tuned, hyper-relevant marketing and recruitment programs, has never been more important.

In this blog, we summarise the key takeaways from the recently published, must-read International Student Barometer whitepaper for marketing and recruitment departments targeting international students. This blog takes a deep dive into international student groups and what elements they care about most.