Lead generation in higher education is the process of earning the interest of prospective students with measurable results. There are many tips, tricks, and best practices to improve the way your institution attracts and converts leads. However, a clever student recruitment strategy can support lead generation via various marketing channels, including events, social media promotion, website blogs, or paid advertising. 

A Customer Relationship Management (CRM) system for education can save you money by helping your institution do more with less.

A CRM is a powerful tool used to automate manual workflows to save on time and resources while delivering the essential insights you need. Cutting down administrative tasks provides not only savings in staffing costs, but the unified approach of a CRM system helps make the student recruitment process, as well as other areas of communications, more effective too.  

A Customer Relationship Management (CRM) system is software used to manage and automate marketing campaigns utilising customer data, engagement, and insights.

When adapted for Higher Education, CRM systems can be used to supercharge student recruitment as it provides a platform for the entire campaign, including data collection, communication, and reporting. A CRM system’s strength lies in the automation of workflows, freeing up internal resources to focus on other elements of student recruitment. 

Email marketing can be used in many ways in higher education, whether engaging alumni, marketing to prospective students, or informing and engaging current students.